More In 2023, Metaverse Technology Will Arrive At Your Door
Metaverse is a revolutionary technology that creates an immersive 3D virtual space. It lets people experience the world in a new way that they cannot experience in the Physical.
Metaverse technology connects the real and the virtual space under the influence of VR and AR. A few years ago, Metaverse was a word that can be seen only in magazines and sci-fi movies. But that is not the case now. Its popularity has grown multifold and is forecasted to reach a market growth of $800 billion in 2024 with a CAGR of 13%.
Initially, the metaverse development started in gaming, then it started to step into all other domains. Every year, new applications of the metaverse will be added to its inventory. So, what is the metaverse gonna bring us in 2023? All of them are explained in this blog.
Trends of Metaverse in 2023
Metaverse Marketing
The product of Web 1.0 is search engines, the product of web 2.0 is social media and what does Web 3.0 consist of? Yes, the Metaverse. Soon product and service marketing using social media will go outdated. And the industries have to move to a new way of marketing called Metaverse.
As the attention span of audiences will even grow less and their expectation of dynamicity needs an updated and unique way of marketing. Companies can do marketing with metaverse in-game advertising. They can move their marketing campaign to the space where audiences are gonna spend their time in the future.
They can also sponsor in-game items, and events and sell the experience of gaming. Also can utilize metaverse influencers to promote their brands. Metaverse marketing helps brands in selling their products by learning the preference of the audience without disturbing their virtual journey.
A Brand-new and comfortable workplace
Even though many workplaces have moved to hybrid and remote working environments, they feel difficult in bringing up an interactive office environment and healthy office culture.
This can be achieved with the metaverse influence in conducting virtual meetings, conferences, hot discussions, and idea sharing at higher accuracy. Regardless of the physical location, limitless opportunities of the metaverse can be used in developing a trusting employee network.
Corporate training
Employee training can be taken to the next level with the metaverse. Because it will overcome the boring class lectures and workshops with virtual learning. It stimulates the virtual workplace and various scenarios in the virtual workplace to educate and make them experience real-time situations. So that the trainees will not find it difficult to work when they are exposed to original scenarios.
Metaverse training makes the employee learn faster than the traditional learning methods. Also, it is understandable and memorable
Revolutionizing the showrooms
Metaverse can really change the way we shop. More virtual showrooms can be developed to instill brand presence in different locations. It reduces the currency gap and increases the trust and transparency of the product among the customers.
Brands can launch their new product and test them in virtual spaces. Through the virtual showroom, customers can try the dress and buy it. If the brand is the furniture, then we can check how well it suits our home. Does it look good in the living room or lounge? These simulations can be done in the virtual showroom. So that it will give a new shopping experience and increase customer satisfaction and retention.
Decentralization
Decentralization is an integral part of the metaverse. It is a network of interconnected nodes where no one holds the authority and everyone has equal power. Through decentralization, users can hold authentic ownership of digital assets and can also transfer them to others safely. Hence it creates a trusted network to transfer and own the digital assets
Decision Making using AI
AIs are mostly used in creating digital art and content. But nowadays, companies are using AI that is fed with the company data to make decisions for their business growth.
To make a reliable decision for businesses, AI has to be made more understandable to humans and its decision-making ability has to be made more comprehensible. Therefore, corporations are investing their significant sources in it.
Improved Social Interaction
When social media are stated as a bane of Human to human interaction, the metaverse can take that social interaction to new heights with its virtual space regardless of demography and time.
It can bring virtual space interactions like parties in nightclubs, favorite K-pop concerts, dedicated educational environments, and many more. With the development of 5G, soon all can become a part of and be given access to this virtual interaction.
Final Thoughts
These are the special use-case that metaverse is gonna bring us in 2023. Even though some of the above applications are already there, their adaptability to large user communities is still loading. Many tech giants are leveraging the pros of a metaverse in their business structure and reaping the benefits.
Hence it will become too late if you are not going to integrate metaverse into your firm now. So build your metaverse application by utilizing the expertise of ChainTechSource, a leading blockchain development company and become a powerful industry in your domain.
